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Paul Heyman is an American entertainment executive and performer. He is currently signed to WWE, appearing on the SmackDown brand as Special Counsel for Roman Reigns. Heyman owned and was the creative force behind the Extreme Championship Wrestling (ECW) promotion from 1993 until its closure in 2001. Before running and owning ECW, he was a manager under the ring name Paul E. Dangerously in World Championship Wrestling (WCW) and other promotions. He is the co-owner of the Looking4Larry Agency in New York City, and was personally named one of Advertising Age's Top 100 Global Marketers. In WWE, Heyman has managed or has served as manager for a record six world champions: WWE Champions, Big Show, Kurt Angle, Rob Van Dam, CM Punk, Brock Lesnar, and WWE Universal Champion Roman Reigns. Critics have praised his abilities at managing and on the microphone. Heyman has also competed sporadically in matches, including the WWE Championship main event of the 2002 Rebellion pay-per-view.