NISHINE LURE WORKS

Nishine Lure Works The legend of Japanese lure carver, Hiroshi Nishine has established his original fishing tackle manufacture in Ontario Canada. Hiroshi Nishine is the founder of Nishine Lure Works.His reputation precedes him as one of the most talented lure designers by lure carvers and those in the fishing industry in Japan. His fans from Japan have bestowed upon him the title of being the “Legendary lure craftsman with the hands of God." For nearly 30 years, Hiroshi has been crafting lures by hand. Meticulous and methodical, every step is driven by the prospect of perfection. Hiroshi Nishine’ s first company was “Dream Rush” that he founded in Japan in 1996.In 1998, Nishine abandoned his fame and success in Japan and relocated to British Columbia, Canada.His dream was to introduce his lures to North American anglers and he knew that he had to move his company to Canada to be able to test them. There, he established his current company “Nishine Lure Works” .